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  • What is our true power to influence opinion online?

    Are we all truly awake to the implications of tritely recommending to clients social media campaigns as a way to ‘engage’, ‘influence the debate’ or indeed ‘change minds’? While the ability to create engaged online communities is a fantastic communications tool, we need to be alive to one of the more fascinating contradictions of social…

  • A Social Divide in the City II

    Earlier this year FTI’s Digital team produced a report, a Social Divide in the City, which showed that only 52 of the FTSE 100 companies were using Twitter to share their financial results. 

  • Angela is on the ball – but not because of the Weltmeisters

    “Tor!!!!” I jump up, throw my arms into the air and yell at the top of my lungs. “Toooor!!!!!!”. Mario Götze has just ended my earthly sufferings, 1:0 to Germany, maximum heart rate, then the match is over, Germany is World Champion, I come to my senses, sit down, what is wrong with me??!! Twenty-four…

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