AVMSD established the Country of Origin (COO) principle, enabling providers to broadcast across the whole of the EU once they have established themselves in one MS – helping to expand consumer choice, bolster media plurality and enhance cultural diversity – while boosting the UK’s creative sectors.
The European Commission’s revised proposal, from 2016, aims to reflect the emergence of new providers, including Video-on-Demand – while keeping the COO principle intact.
But uncertainty surrounding Brexit could undermine the benefits of AVMSD for UK-based providers. No longer under the scope of AVMSD, providers may be forced to relocate – creating uncertainty and undermining jobs, investment and creativity.
This info-graphic illustrates the importance of AVMSD to UK-based providers – and why they should voice their concerns to ensure COO is preserved.
For more information you can email: BrexitResponseTeam@fticonsulting.com